July
Melbourne
Services
- Interior Design
- Construction Documentation
- Construction Services
Sector
- Retail
Designed to capture the feeling of being on holiday.
The design team explored and unpacked the idea of, ‘what it really feels like to be on holiday’ and how a sensation or emotion can be translated into a physical space. Anticipation, excitement, relaxation, and nostalgia informed the warm colour palette, diversity in textures and organic forms.
The organic layout of the store creates an opportunity for a friendly and intimate exchange between retail professionals and customers. Designated layout spaces and a customisation counter make for a truly unique retail experience. Subtle references to July’s refined and innovative cases can be discovered throughout the store. Soft radiuses mimic the eggshell shape around the corners of the cases, with a combination of gloss and matte surfaces reflecting the extensive finishes that can be found within July’s range of products.
